WEB ANALYTICS

Driving consumers to your website is not enough. You need to know who they are, what they are searching for and how they found you. Our web analytic tools provide exacting insight to what is taking place on your website. At the start of your SEO campaign, we'll use website analytics to obtain and establish a "benchmark." We'll see what's working and what's not. Which pages are generating conversions and what they are looking for from your company. Once a campaign is implemented, we'll continue measuring website activity and making recommendations accordingly. The following are a few of the important metrics that our web analytic programs track: Visits, Page views, Time spent on site, Return rate, Traffic sources, Internal site searches, Trends, Popular key phrases, Top content, Referring sites

VIRAL MARKETING AND STRATEGIC PARTNERSHIPS

We use viral marketing to exponentially expand our client’s presence on the Internet. One critical way we help our clients virally is through targeted email marketing. This builds customer loyalty and provides the opportunity for potential clients to learn about your business. Our email campaigns are very personalized and segmented. Our staff develops creative, interesting and effective emails that are tracked and analyzed. Client’s have access to our database for larger targeted email programs.

Strategic Partnerships are cost effective relationships that generate incredible viral expansion on the Internet. These partnerships provide the opportunity to create revenue building opportunities by having a synergy with a complimentary business, you both can benefit from the same target market, increasing your potential client bas and increasing market share.

PAY PER CLICK (PPC) AND ADVERTISING

InterRep’s strategic approach to Internet marketing and SEO is primarily using organic (non - paid) techniques and strategies. We evaluate a client’s needs to determine if PPC or other forms of Internet advertising will be beneficial and cost effective. PPC ads are the websites listed on the right side and top of search pages (see appendix 1). These ads are base upon a bid system for an amount every time someone clicks on them. The issue with PPC is that to get a high placement for your ad, you must have a competitive bid, well constructed ad and website.

There are other forms of Internet advertising programs such as banner advertising, affiliate marketing programs, background ads and mobile ads. InterRep will coordinate the creation of your online media campaign based on the goals and budget. Though InterRep adheres to the use of Organic internet marketing and SEO; there are circumstances that suggest we integrate paid advertising into our client’s campaigns. These campaigns will strengthen your brand, generate direct leads and increase your online presence.

Affiliate marketing is when a company places your link or banner ad on their site. When sales are made through you link/ad you pay them a commission.

SOCIAL MARKETING AND SOCIAL MEDIA OPTIMIZATION

Websites such as Facebook, Linkedin, Digg, MySpace, Reddit, StumbleUpon, and twitter are just a few of the many social networking venues available today were you can increase brand awareness. Social media and social marketing is an important component of SEO. Chances are that your competition is already fully utilizing Social Media and Marketing. Right now they are controlling the social conversation about their market segment. Isn’t it about time your company lead the conversations (buzz). InterRep knows how to manage and generate your “buzz “using Social Marketing and Media.

Social Media Optimization - SMO Internet Marketing strategies take advantage of different media methods in order to get our clients exposure. We optimize the use of social bookmarking, video marketing and podcasting to increase the “buzz” about your company.

BLOGOSPHERES

The conversation has already started….. it is time that you are aware of it and develop a strategy for engaging in it and using it to build your digital footprint. InterRep uses the Blogs and Forums to establish our client’s expertise and credibility in their market segments while at the same time expanding their brand. Blogging creates new content that is critical to new monthly content that search engines look for to help in ranking your site. Blogs and Forums generate content in the social market arenas and with the networking sites that point back to your website.

ARTICLE MARKETING AND PRESS RELEASES

InterRep’s writers and research department diligently works and develops in conjunction with our clients relevant and interesting articles for publishing throughout the Internet. These articles, authored by our clients are tremendously helpful in increasing their digital profile, credibility and Internet presence. Our article marketing staff works to get our client’s articles placed in relevant industry publications.

Article marketing reaches out to more that 9 million editors and publications on the Internet. A great majority of the time these editors and publications use a portion of our client’s articles. When they do use any part of the articles they are required to give our client’s credit and a link to their website.

Press Releases - The power of online press releases are as strong as Article Marketing. InterRep distributes press releases to a multitude of sites that look for interesting news, special events and relevant blog entries. Press Releases are extremely beneficial to SEO. As with Article Marketing, press releases have links back to the client’s website. Press releases build credibility, brand awareness, new content for your website and generate mass exposure.

VIDEO MARKETING AND PODCASTING

The production of videos for release on the Internet through sites like YouTube and Traffic Geyser help to generate a “buzz” and exposure. InterRep uses videos on the client’s website to help personalize the company with potential clients. InterRep uses Podcasts in the same context as videos. Podcasts are released on PR Web and promoted through email and social media campaigns. Both of these techniques help to boost your digital profile and SEO.

LINKING STRATEGIES AND DIRECTORY SUBMISSIONS

Link building is particularly helpful in enhancing your search engine rankings. Quality links from reputable websites are invaluable and they build a client’s credibility online and with potential clients. Linking is about quality, not quantity. Linking as with every other phase of building your digital footprint takes time.

InterRep over time builds more effective and associated links from other sites into yours. Each link serves as a recommendation or a reference to tell the search engines that your website and company is of quality.

Anybody can buy links. Many can even buy good links, but remember that the Internet is Organic. InterRep concentrates effort on creating high-quality inbound links that you are not paying for every month. SEO linking strategies, particularly in the Business to Business SEO sector, should be about leveraging market sectors that are compatible within our client’s market.

SEARCH ENGINE OPTIMIZATION – SEO

We know that if potential consumers can not find you, then they will find your competition. Our SEO (Organic) programs can help you reach these potential consumers. We manage your on - page SEO which is comprised of keywords, key phrases, URLs, headings, page text and content of the site. Place keywords in other places on your site, including meta tags, title tags and all text images.

All of our work is done with “White Hat” not “Black Hat” technology. Black had coding is very common. “Black Hat” may offer short term results, but eventually will get your site penalized or blacklisted by the search engines.

SEO needs to be updated and managed every month. Search engine “spiders” need new content to want to return to your site. InterRep understands how the “World Wide Web” search engines work. Your website is only good if it does what your want it to do!